Tuesday, November 10, 2009

I'm Published!

Here it is! "15 Ways Millennials Think About Brands"

I recently jumped on a crowdsourcing project started by Edward Boches at Mullen and driven by young writers. The purpose of the site, dubbed The Next Great Generation (TNGG), is to explore what it's like to be a member of Gen Y/ or a "Millennial." It's a place to give members of our generation a voice to discuss everything from the brands that speak to us (and those that miss the mark) to the values we hold most dear--with an eye towards educating older generations.

Perhaps our 'about us' says it best: "If we pull it off, The Next Great Generation will be an opportunity for Millennial Generation writers to develop a voice and gather a following, along with a real chance for older generations to listen in, learn, even ask questions."

Having grown up literally just saturated in information, our world view is far different from the weltanschauung of previous generations. In my post, "15 Ways Millennials Think About Brands," I look at some of the new ways we interact with marketing and what we expect from it.

If you enjoy it or have any ideas leave a comment and check out the rest of the site. We're brand new and always looking for feedback. Also if you're interested in writing something for TNGG we're always looking for writers.


PS Boston.com blog, Business Updates, mentions TNGG and my article: Blog of interest to marketers debuts in the Hub. Woot woot.

And TNGG in general mentioned on the BostonBusinessJournal.com
Beancast picks up the story, posts: Crowdsourcing That's Actually Crowdsourcing

Some kind words on YRevold! (Brands: We Own You)

Also on SocialLink (Are Brands Important?) and Mullen.com