Wednesday, July 15, 2009

Ads in the Wild

At FedEx Kinko's the other day I was reminded of the age old problem of translating GUI (what I see on the screen) to paper. The colors never seem to come out quite right, no matter how hard I try. It's not really a problem, just a little frustrating. But the bigger question it raised for me was about execution. Ads on a screen, in a book or in a conference room (I'm guessing) never really look quite like they will when they're finally printed in a magazine, shellacked to a wall or stretched over a billboard.

This is partly what inspired me to go out and take some shots of ads as they exist in their "natural environment." Notice their majestic, colorful and trendy plumage utilized to attract a mate. I may well be grasping for something that isn't there, but I think it's interesting how they effect the landscape, and how it effects them. I've been taking walks around the city every few months snapping shots, and soon I'll post the series I've put together in a place that does them a little more justice (this blog isn't really designed to accommodate images). Until I get them all edited and up on a more suitable site (possibly here are a few I've picked out.

click images to view larger


Sky McElroy said...

The third picture is beautifully framed.